Google reviews for accountants, consultants and B2B firms

• When a piece of work is delivered: annual accounts filed, a tax return done, a contract signed, a project launched.
• When the client thanks you. A thank-you email is the easiest opening there is: reply with thanks and a link.
• After a problem is solved well, such as a dispute settled or an audit query answered.
• When the invoice goes out for a completed engagement, because it marks the end of the work.

Avoid asking in the middle of a long engagement, during a dispute, or straight after a fee increase.

Business owners and finance managers are busy, and a review request competes with everything else in their inbox. Three things lift the response:

• Send it from the person the client actually works with, not a no-reply address, so a reply reaches someone.
• Put the direct Google review link on its own line. Our guide to finding your Google review link shows where to get it, and the free review link generator makes one in a couple of minutes.
• Ask once and follow up once at most. A gentle reminder a week later is fine; more than that strains a relationship you have spent years building.

If a client asks what to write, point them at what a prospective client would want to know: how responsive you were, whether the advice was clear, and what changed for their business as a result. Keep it a suggestion. The words must be theirs, and a review you drafted for them is not a genuine review.

Some clients will prefer not to post anything publicly, often because of their own industry rules or because they do not want competitors to know who advises them. Respect that without fuss. Private feedback is still valuable, and a client who feels no pressure is more likely to refer you by word of mouth, which matters even more in professional services than a review.

Thank reviewers, but never confirm details of their matter or their finances in a public reply. For a critical review, acknowledge it, say you take feedback seriously, and invite the person to contact you directly. Our guide to responding to negative reviews covers the wording.

Measuring how clients feel goes beyond Google. Tools such as Net Promoter questions and regular check-ins help you spot problems early; see what is the Net Promoter System and measuring customer experience.

Rocket Review sends your review request to every customer you approve, by email, or by SMS/TXT on Growth and Pro, after the delay you choose, with one optional reminder. Customers come in from Xero invoices, a CSV upload or manual entry, and every customer gets the same two choices: a public Google review or private feedback to you. You can read and reply to your Google reviews from the same dashboard.

Starter $39, Growth $59 and Pro $99 a month, in NZD excl. GST. Every plan starts with a 14-day free trial, and you do not need a card to start. See pricing or how automated review requests work.