Skip to content

    Free templates

    Google review request templates you can copy

    TXT and email wording for asking customers for a Google review, with notes on when to send each one. Copy them, change the details and use them however you like.

    Jump to the templates

    Starts the Growth plan, NZD $59/month excl. GST after your 14-day trial. Cancel before day 14 and you pay nothing.

    How to ask for Google reviews

    The wording matters less than most people think. What gets reviews is asking every customer, soon after the job, with one link that opens straight to your Google review form. A few rules that make any template work better:

    • Ask soon. The same day or within a week, while the job is still fresh.
    • Make it personal. Use their first name and mention the job if you can.
    • One link, nothing else to do. Use your direct Google review link so they do not have to search for you.
    • Keep TXTs short. A single text is 160 standard characters. Longer messages still arrive, but short ones get read.
    • Ask everyone the same way. No rewards, and do not pick only the customers you think will be happy. Google's policy does not allow either.
    • Follow up once, at most. One reminder is helpful. Three is nagging.

    Not sure where to find your link? Our guide to finding your Google review link covers desktop and mobile, and the Google review card guide covers QR codes for the counter.

    TXT (SMS) review request templates

    Replace the words in square brackets. Your link adds roughly 30 to 40 characters, so these are written to stay close to a single text once it is in.

    General

    Any business, sent the same day or the day after.

    Hi [First name], thanks for choosing [Business]. Would you mind leaving us a quick Google review? It really helps. [link]
    121 characters with the [link] placeholder

    Trades and home services

    After the job is finished or the invoice goes out.

    Hi [First name], it's [Your name] from [Business]. Thanks for having us out to [job]. If you're happy with the work, a Google review would mean a lot: [link]
    157 characters with the [link] placeholder

    Appointments: clinics, salons, studios

    A few hours after the appointment.

    Hi [First name], thanks for coming in to [Business] today. If you have a minute, we'd love to hear how it went: [link]
    118 characters with the [link] placeholder

    Hospitality and accommodation

    The day after check-out or the booking.

    Hi [First name], thanks for staying with us at [Business]. We'd really value a Google review if you have a moment: [link]
    121 characters with the [link] placeholder

    One reminder

    Once only, about a week later, to people who did not respond.

    Hi [First name], just a quick follow-up from [Business]. If you get a chance, we'd appreciate a short review: [link]. Thanks either way!
    136 characters with the [link] placeholder

    Email review request templates

    Email gives you room to say a little more. Keep the review link as a clear button or link on its own line, and send from a real person's address so replies reach someone.

    Short email

    Most customers. Subject: How did we do, [First name]?

    Hi [First name],

Thanks for choosing [Business]. We hope [the job / your visit] went well.

Would you take a minute to tell other people about your experience on Google? It makes a real difference to a small business like ours.

[Leave a review]

If anything wasn't right, just reply to this email and I'll sort it out.

Thanks,
[Your name]
[Business]

    After a bigger job

    Projects, renovations or longer engagements. Subject: Thanks for working with us

    Hi [First name],

Now that [project] is finished, I wanted to say thanks for trusting us with it.

Most of our new customers find us through Google and read reviews before they call. If you were happy with the work, a few lines about what we did and how it went would help them decide.

[Leave a review]

And if there's anything you'd like us to come back and look at, let me know.

Cheers,
[Your name]
[Business]

    Regular customers

    People who have used you for a while. Subject: A small favour

    Hi [First name],

You've been with [Business] for a while now and we really appreciate it.

If you've got a spare minute, would you leave us a Google review? Hearing from long-standing customers like you helps people new to the area choose us.

[Leave a review]

Thanks for your support,
[Your name]

    Asking in person

    At the counter or the end of a job, then follow up with a TXT so they have the link.

    Thanks again, it's been good working with you. We're a small business and Google reviews help people find us. Would you mind if I sent you a link to leave one? No pressure at all.

    What to avoid

    Do not offer a discount, a prize draw entry or a freebie in exchange for a review. Do not write reviews for customers or ask staff and family to post them. Do not send the request only to the customers who said nice things on the day. Google can remove reviews that break its policy, and a run of removed reviews costs you more than it gained.

    It is fine to give every customer a way to tell you privately if something went wrong, as long as the Google option is there for them too.

    Send them automatically

    Templates work when someone remembers to send them. Rocket Review sends your wording to every approved customer after each job or invoice, by email or SMS/TXT, follows up once if you want, and shows you who responded. See how automated review requests work, or compare review management software options.

    Common questions

    How do I ask for a Google review without sounding pushy?
    Ask soon after the job, use the customer's first name, say thanks for something specific, and make it easy to say no. One clear link and one reminder at most is plenty.
    Can I offer a discount or prize for a review?
    No. Google's policy does not allow incentives for reviews, including discounts, freebies and prize draws. Reviews obtained that way can be removed. Thank people for their time instead.
    When is the best time to send a review request?
    While the experience is still fresh. For a one-off job that is usually the same day or within a week. For services where results take a while, such as some treatments, wait until the customer has seen the result.
    Should I ask by TXT or email?
    Use the channel your customer already uses with you. A TXT suits quick jobs and appointments because it is short and easy to act on from a phone. Email suits customers you mostly deal with by email, and gives you room for a little more detail.
    Where do I get my Google review link?
    Open your Google Business Profile, choose the option to ask for reviews and copy the link it gives you. Our guide to finding your Google review link covers the steps on desktop and mobile.
    Can I send these templates only to happy customers?
    No. Google's policy does not allow selectively asking only customers you expect to leave a positive review. Send the same request to every customer.

    Let the requests send themselves

    Use these templates in Rocket Review and every customer gets asked, without anyone having to remember.

    Compare plans

    Starts the Growth plan, NZD $59/month excl. GST after your 14-day trial. Cancel before day 14 and you pay nothing.